Your 30-second commercial (a.k.a. elevator speech) should tell people who you are (you and your company), what you do (services and products you sell) and whom you do it for (your ideal client).
Your 30-second commercial (a.k.a. elevator speech) should tell people who you are (you and your company), what you do (services and products you sell) and whom you do it for (your ideal client).